What is NGT — Next Generation Tour?

Our philosophy

Its philosophy is to take the tourism experience to the next level, pioneering the development of the tourism of the future. NGT creates unique, interactive experiences that amplify the real environment, allowing people to discover and experience destinations in entirely new ways, where technology enriches reality instead of replacing it.

NGT transforms existing tourist and cultural venues with mixed reality experiences and also develops exclusive, custom-made experiences for companies and institutions, with the identity of each real-world place at their heart.

What we do and who it is for

We create narratives, three-dimensional scenes, natural interactions and visitor journeys tailored to each venue. Solutions may use mixed reality headsets with hand tracking and environmental understanding. Every project starts by studying the physical space, its audience, accessibility considerations, daily operation and the cultural or educational value it should communicate.

What makes our approach distinctive

The identity of the real venue leads the design: its history, contents and visitors matter more than a generic technology demonstration. We aim for concise, participatory and personalised experiences that do not require permanently turning a building into a technology installation. Equipment and operational requirements are evaluated for each collaboration; a publicly bookable location is never assumed.

• The real world remains the stage; digital content adds to what visitors already see.
• Participation matters: explore, touch, solve and make decisions.
• The experience fits the museum, landmark, cultural destination or classroom, rather than the other way around.

Common questions

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